endless scrolling on purpose, brilliant!

Here is a cool site I stumbled upon, and I'm not sure the coding/techonology that's being used, however, it's awesome. It destroys the quickly disappearing myth of trying to design "above the fold" and instead using scrolling as a narrative feature.

Ben the Body Guard

Animated Interpretations of Paul Rand

Being as Paul Rand is one of my favorite designers, and design thinkers, I found this video –seemingly done in flash only– to be quite inspiring. It also sinks up quite flawlessly with the sound/music.

Court TV Title Sequences

A nice compilation of 3 title sequences from Court TV. I definitely dig the use of sound and dimensional space in conjunction with the type as image aesthetic.
Enjoy!

Good use of After Effects

The music is unbearably bad, but I really appreciate the use of creating a 3d environment, and it's use of (mostly) type only elements to do so.

Technology & Graffiti for people with physical impairments.

“Art is a tool of empowerment and social change, and I consider myself blessed to be able to create and use my work to promote health reform, bring awareness about ALS and help others.”
– Tempt One

99% Conference 2010: Motion Graphics

This is an incredibly beautiful piece by  Stefan Sagmeister, Jack Dorsey, Antenna Design, and John Maeda created during the 99% conference.


Visually the piece is stunning, however the timing makes it next to impossible to read the quotes, and the music seems quite disconnected from the animation. 


The use of geometric shapes, and flawless executed typography look like great starting points for this project. 


Enjoy!

99% Conference 2010: Motion Graphics from 99% on Vimeo.

Look Through a Complex Eye and See 1000 of Everything

I found this video on Born Magazine's website. It's a particularly nice video, that combines photography, vector illustration and really beautiful type -juxtaposed with haunting music. It's a beautiful little -simple and to the point. The piece uses a poem by: Zachary Schomburg.

Enjoy!

How Multimedia is Changing Branding

This is a really interesting article written by Luke Hayman from Pentagram.

In this article, Pentagram unveils a new logo in which the idea of moving type becomes core to the brand standards of the client. The digital version of the logo, the one moving, is the truest version of the logo. The printed version of the logo seeks to replicated the animated version that lives in the digital space. 


Conceptually, it's intriguing. The moving type is a gesture to the influx nature of the gallery that the logo represents. 


Pentagram took the concept further by printing multiple iterations of the stationery in which the letters live in different spaces within the environment. 


Here is the original logo, followed by the new digital logo, and it's printed counterparts: