Tuesday, August 31, 2010
Look Through a Complex Eye and See 1000 of Everything
I found this video on Born Magazine's website. It's a particularly nice video, that combines photography, vector illustration and really beautiful type -juxtaposed with haunting music. It's a beautiful little -simple and to the point. The piece uses a poem by: Zachary Schomburg.
Enjoy!
Monday, August 30, 2010
How Multimedia is Changing Branding
This is a really interesting article written by Luke Hayman from Pentagram.
In this article, Pentagram unveils a new logo in which the idea of moving type becomes core to the brand standards of the client. The digital version of the logo, the one moving, is the truest version of the logo. The printed version of the logo seeks to replicated the animated version that lives in the digital space.
Conceptually, it's intriguing. The moving type is a gesture to the influx nature of the gallery that the logo represents.
Pentagram took the concept further by printing multiple iterations of the stationery in which the letters live in different spaces within the environment.
Here is the original logo, followed by the new digital logo, and it's printed counterparts:
In this article, Pentagram unveils a new logo in which the idea of moving type becomes core to the brand standards of the client. The digital version of the logo, the one moving, is the truest version of the logo. The printed version of the logo seeks to replicated the animated version that lives in the digital space.
Conceptually, it's intriguing. The moving type is a gesture to the influx nature of the gallery that the logo represents.
Pentagram took the concept further by printing multiple iterations of the stationery in which the letters live in different spaces within the environment.
Here is the original logo, followed by the new digital logo, and it's printed counterparts:
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